Seminole County Developments

Atlanta real estate firm sets its sights on Oviedo for new mixed-use project

An aerial view and site plan of the proposed mixed-use project in Oviedo.

Atlanta-based commercial real estate firm Brand Properties wants to develop a mixed-use project in Oviedo.

According to construction plans recently submitted in the St. Johns River Water Management District, the developer is seeking to build an apartment community with up to 297 multifamily units and 12,000 square feet of ground-floor retail.


Brand Properties is assembling about 12.4 acres of vacant land on the southwest corner of Clara Lee Evans Way and East Mitchell Hammock Road for the development. Currently, the five-parcel site is owned by four separate property owners.

The address for the project is listed as 264 E. Mitchell Hammock Road. The vacant site sits just east of Alafaya Trail, about 10 minutes directly north of the University of Central Florida.


The proposed apartment community consists of five buildings, with at least two featuring ground-floor retail fronting East Mitchell Hammock Road. Features include a dog park, clubhouse and fitness center.

CPH Engineers Inc. is the civil engineer. Group 4 Design Inc. is the architect. Representatives at Brand Properties were not immediately available to comment.

The real estate company is known for completing luxury apartment projects and then selling it off to big investment firms. In 2018, it sold two of its newly developed communities in Atlanta to Blaze Partners for $133 million.

It’s the latest project in Oviedo, joining a number of other developments under way in the city.

LeCesse Development Corporation is planning a mixed-use development that will consist of a 269-unit apartment complex and two commercial out-parcels at 3200 State Road 426.

Nearby, developer Marc Hagle is planning two apartment communities and a 124-room hotel at the shuttered Macy’s store at the Oviedo Mall at 1700 Oviedo Mall Blvd.

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