Seminole County Developments

Art sculptures and greenspace make up new Ellington at Oviedo Park mixed-use project

Atlanta-based Brand Properties is moving ahead on its planned luxury mixed-use project across from Ovideo’s city hall and the 100-acre Oviedo on the Park mixed-use community.

At a city council meeting Monday, an Architecture Design Development Order that sought a number of minor deviations from the city’s development code and comprehensive plan, was accepted on consent. By meeting all architectural design and mitigation standards, the developer may commence vertical construction soon.


Plans call for a luxury mixed-use multifamily community called Ellington at Oviedo Park, which will be built on 12 acres located on the southwest corner of East Mitchell Hammock Road and Clara Lee Evans Way, about a block east of Alafaya Trail (SR 434).

Ellington at Oviedo Park will consist of 297 multifamily units and 12,000 square feet of ground-level retail space that will be situated in two out of five apartment buildings.


In application materials, Brand Properties President Michael Hoath said the company added brick to all commercial spaces as a response to staff review comments in April. He goes on to say the company added vintage wood wall cladding to the exterior of buildings to increase the aesthetic design.

“We also want to highlight the efforts taken to provide green space and tree planting in the community,” the letter states. According to plans, 34.8% of the property will be dedicated green space, which is above the 30% required. As part of plans, Brand Properties will plant nearly 300 new trees and contribute $24,000 to the city’s treebank.

Brand Properties also promised to commit $80,000 to fund three art installations by artist Adam Pinsley that will be placed beside an 8-foot-wide sidewalk along Clara Lee Evans Way. The commercial storefronts and dining patios on Mitchell Hammock will be connected to a public plaza at a new street connecting Clara Lee Evans to Alafaya Trail.

The developer is responsible for the construction of the sidewalk and new right-of-way.

Amenities at Ellington at Oviedo Park include a resort-style saltwater pool with a tanning ledge, a state-of-the-art fitness center with fitness on-demand technology, and a dog park with dog wash facilities, according to the company’s website.

Hoath said the development will also include a car share service for residents, in application materials.

Karie Kovacocy of Group 4 Design is the architect. CPH Engineers Inc. is the civil engineer. Representatives at Brand Properties were not immediately available to comment.

The real estate company is known for completing luxury apartment projects and then selling them off to big investment firms. In 2018, it sold two of its newly developed communities in Atlanta to Blaze Partners for $133 million.


In January the Brand Properties paid $2.44 million for the Ellington at Oviedo Park property, which was previously split across five separate parcels with mixed ownerships. Earlier this summer, the company secured a little more than $42 million in financing from Trustmark National Bank.

Records show horizontal site work has already begun.

Ellington at Oviedo Park is located across the street from the large Oviedo on the Park development that’s anchored by the $70 million Strand apartments and city amphitheater. The project features more than 700 residences and over 45,000 square feet of retail and office space.

Have a tip about Central Florida development? Contact me at or (407) 491-3357, or tweet me at @amanda_rabines. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.