Seminole County Developments

Tampa developer eyes site on Aloma Ave in Seminole for specialty grocer, retail center

A Tampa-based real estate firm revealed plans Wednesday to bring a specialty grocery store to an undeveloped parcel at a busy intersection in south Seminole County.

John Hettick, vice president of development for Wagner Property Group, met with county planners to discuss the company's plans for an 11.06-acre parcel at the northeast corner of Tuscawilla Road and Aloma Avenue. A 7-Eleven convenience store already exists at that corner, and Wagner's plans would wrap around that existing store.


The plans call for a 30,000-square-foot structure with a specialty grocery store tenant. with An attached 7,000-square-foot retail space would be located to the west of the grocery store. The site would also include an outparcel for a quick service restaurant, with preliminary plans showing a 3,900-square-foot building.

Hettick said his firm is in talks with two grocery companies to locate in the space, but declined to name either because negotiations are still ongoing.


"We don't really like to name names until we have a signed lease," said Hettick.

A number of specialty grocery stores have entered the Central Florida market in recent years to battle market leader Publix. In fact, a Publix store built in 2010 is less than a half a mile from the site Wagner wants to develop.

Hettick told Seminole County planners his firm may look to enhance the Cross Seminole Trail, which borders the proposed development on the north. In order to gain full access to the site from Tuscawilla Road, Wagner may buy the property immediately north of the trail. If that occurs, Wagner may be able add limited parking for those using the trail.

Zoning on the property will have to be updated to a Planned Development (PD) designation, a process that can take about three months. Hettick plans to begin that process in January. Once the zoning is in place, Wagner will oversee the construction process using local contractors.

Wagner plans to finance the project with private equity funds, Hettick said.

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