Margaritaville Resort retail to include live music venue & movie theater, Encore plans Jack Nicklaus community at Reunion

Encore Capital Management has been tight-lipped about retailers at its Margartaville Resort dining and entertainment complex, but General Manager Jim Bagley has told GrowthSpotter the complex will feature a live music venue and upscale movie theater.

"We're completing the retail portion of the project now," he said Friday. "It's going to be 200,000 square feet of retail with a central park design and live music venue."


The large open lawn venue with sound stage will stretch along Margaritaville Boulevard between two corridors of shops and restaurants.

Osceola County this month approved the site Development Plan for a 40-acre retail project at the main entrance of the $750 million resort. The shopping center will be flanked on the west by a planned 324-unit apartment complex, and on the east by the resort's public water park.


Bagley said Encore already has signed leases for about 80 percent of the retail space. "We'll release the tenant list in the next 30 days."

He also confirmed plans for an upscale movie theater with a "food and beverage component."

Theater industry insiders have said Studio Movie Grill had been eyeing the site for its first Orlando-area location. The Texas-based chain has two theaters in the Tampa Bay market. The concept includes full-service dining options with food and drinks delivered directly to the patron's leather recliner.

SMG Spokeswoman Lynne McQuaker said late Friday she has no information about the Margaritaville site.

The construction plan calls for a 40,672-square-foot movie theater at the south end of the complex, just before the main resort gated entrance.

The 330-acre resort at the W192/S.R. 429 interchange will be home to Orlando's first Margaritaville-branded hotel, situated on a massive swimming lagoon. Bagley said Encore expects to pull permits this fall for the 175-room hotel and start construction before the end of the year.

The resort, scheduled to open in 2018, will also include 150 condos, 300 timeshare units and 900 Key West-style vacation home cottages.

Encore, which is also the master developer for Reunion Resort, is gearing up to launch a new Jack Nicklaus-themed community within that Four Corner-area golf resort.


"We will be introducing a branded village complex in conjunction with Jack Nicklaus," Bagley said. "The course has been redesigned pursuant to Jack's plan."

He said the "Golden Bear," who won a record 18 PGA major titles, redesigned the course to accommodate the vacation home community. The community will be built in three phases; the first 52 lots along the 17th and 18th fairways will go on sale in September.

"Jack's been deeply involved in every aspect of the design," Bagley said. "There will be elements added that are unique to the Nicklaus village. It will even have a custom-designed Jack Nicklaus putting course."

It will also have its own 4,800-square-foot clubhouse with basketball and tennis courts.

Bagley declined to discuss Encore's plans for a conference center hotel at Reunion. GrowthSpotter first reported in February that Encore had filed preliminary plans for a 300-room hotel just east of the Interstate 4 overpass.

The site plan shows a 40,000-square-foot hotel with attached 62,314-square-foot conference center and sound stage. The attached amenity center, which wraps around the water park, shows multiple water slides, what appears to be a splash park, sports courts and a kiddie pool.


Encore filed a site development plan for the project in late March, but that plan is still under staff review.

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