What do you get when you ask the Italian design firm behind such luxury brands as Ferrari and Masarati to put its name on the Orlando market's first luxury branded community?
"A wow factor," Magic Development CEO Rodrigo Cunha said.
On Friday, Cunha released to GrowthSpotter the first image of Magic's $1.7 billion Kissimmee project -- Magic Place by Pininfarina. The 87-acre development is destined to become iconic, he said.
"I've traveled a lot and I haven't seen anything like this," he said. "This is going to be a landmark in Orlando."
The rendering shows two of the planned five residential buildings -- each with a pair of towers. The buildings are projected to stand 25 stores and 17 stories, with the first four floors to share an open-air podium.
James Mincy, development director for Magic, said the podiums will house amenities.
"The podium will have a pool, potential gardens, tennis courts, and possibly a splash pad for kids," he said.
Pininfarina designers took their inspiration for the project from traditional Italian villages, where town squares serve as public meeting spaces, Mincy added.
Magic Development, the Orlando-based company behind two luxury vacation rental townhouse communities in Kissimmee, filed preliminary plans in late February with Oscoela County for Magic Place, which is located on U.S. 192 near Celebration. Cunha said they expect to break ground in July and begin preselling the one-, two-, three-, and four-bedroom units.
"We expect to go vertical with the first building in January 2017," Mincy said.
Magic was authorized to release the first rendering following an "intimate dinner" Friday night with the design team from Pininfarina USA, which included Chairman Paulo Pininfarina.
Cunha spent six months courting Pininfarina to sign on as the project's designer and architect. "They are world-known as artists," he said. "They are really easy to work with, so every time we meet to present the project and how it's progressing, we are amazed, and we have no comments whatsoever."
More images will be released in the coming months as Magic Development gears up for presales in the first quarter of 2017.
The first phase will be built on the western portion of the property, which doesn't require wetland mitigation. It will include the first residential building as well as some retail, a wellness center and Magic Development's new 25,000-square-foot office space.
"Phase one of the master plan is basically ready to go, and now we can start working on architectural plans," Cunha said. "Up until now it has just been design. We know it has to be amazing but it has to be buildable. It has to be affordable, too. So this is the real magic we have to put together -– an iconic project but within our budget."
For more information, visit the Magic Development project page on GrowthSpotter.