The 200,000-square-foot shopping, dining and entertainment complex on Kissimmee's W192 tourism corridor has drawn a wide range of national tenants.
"We were at the (International Council of Shopping Centers) in Orlando and did really well," LandQwest Senior Associate Tom Heer told GrowthSpotter on Wednesday. "I think we have a great story to tell."
Dubbed the "Shoppes at Rolling Oaks," the 40-acre shopping district is not a Margaritaville-branded property, though it's being built by Encore Capital Management, the same developer that is building the resort.
The town center is designed around a central park space and features multiple live music venues. The large open lawn with sound stage will stretch along Margaritaville Boulevard between two corridors of shops and restaurants, and will have its own kiosk vendors, among them Nestle Toll House, Flip Flop Shops, Auntie Anne's Pretzels and Happy Daiquiri.
Heer confirmed that Kiss frontmen Gene Simmons and Paul Stanley would open their third Orlando-area Rock & Brews location there. The company already has a restaurant in Oviedo and one on S. Semoran Boulevard.
Rock & Brews serves everything from cheeseburgers to kale salads. The fare can be washed down with one of 80-plus craft beers on the menu. The restaurant will be located on an outparcel fronting on W192, across from the Panera Bread at the neighboring Rolling Oaks Commons.
Another prominent restaurant pad located at the main entrance on Margaritaville Boulevard and W192 became available after Island Wing Company dropped out.
"We are working with several different groups to replace them," Heer said. "It will be an entertainment-restaurant concept. That's a 6,000-square-foot pad. It's a prime spot."
Herr said the Margaritaville-adjacent site has attracted a higher number of restaurant users than a typical retail center. "Because of the vacation homes, and the condos and timeshares, and the water park next door, we're going to have a lot of people who are captive audience on site."
Heer said the leasing team met with a restaurant group that's interested in taking a 22,143-square-foot shell and would introduce three different concepts.
"I think it's ready to go to lease," he said. "All three concepts are themed restaurants that are not in the area just yet."
LandQwest is also looking for an Asian-themed restaurant and a seafood restaurant. "We're Margaritaville and we don't have a seafood restaurant yet," Heer said.
GameTime Family Entertainment Center also has an LOI for 24,010 square feet, which is comparable in size to the company's flagship restaurants in Miami, Tampa and soon-to-open Ocoee, which include full liquor sports bar and super arcades.
Retailers that have signed leases include Skechers (8,491 SF), City Fashion (6,466 SF) and The Shirt Bar (2,645 SF).
Editor's Note: This article has been updated to clarify that the shopping center is not a Margaritaville-branded property.