The new shopping and dining complex at Margaritaville Resort has a decidedly un-Key West theme, based on a rendering released by the resort's sales staff this month.
In an email sent to potential investors, resort officials said they expect to start construction in June, and would soon be releasing the names of specific restaurants, retailers and entertainment options.
"This is going to be a truly unique experience for Orlando and a game changer for the Disney/192 corridor," the email said.
Within the last week, developer Encore Funds has filed its final site development plan with Osceola County and its first three commercial building permits for the retail complex.
Encore officials declined to comment for this article.
Grading and site preparation work has been underway for months on the 321-acre Jimmy Buffett-themed resort. In addition to the public water park, parking areas and 200-room hotel, Encore also will build the 200,000-square-foot retail and dining complex in its first phase.
The rest of the development program includes up to 340 apartments in Phase 2, and 60 condos and 198 timeshare units in Phase 3. The site plan also includes 224 resort cottages ranging from 1,600-4,200 square feet.
Encore will open a sales office Memorial Day weekend for the Key West-style vacation cottages.
The entire resort is slated to open in early 2018.