Magic Development planning huge new food hall to anchor retail at W192 resort

Orlando's largest food hall is headed to Kissimmee's W192 tourism corridor.

Magic Development CEO Rodrigo Cunha told GrowthSpotter the company will build a 30,000-square-foot food hall to anchor the first phase of the company's multi-billion dollar Magic Place by Pininfarina luxury resort. 

"It's going to be called Gourmet Market at Magic Place, and it will be composed of 20 restaurants," Cunha said. "We don't want any chain restaurants whatsoever."

Food halls are flex-commercial spaces with a highly curated mix of specialty food vendors. Several are in the Orlando pipeline -- in Creative Village, Sanford and Lake Nona -- but none of this scale. Gourmet Market would even dwarf Tampa's 22,000-square-foot Heights Public Market on the city's downtown riverwalk.

Cunha shared the news on the eve of the company's announcement of a branding partnership with Wyndham Hotels & Resorts, scheduled for Tuesday evening. 

Magic Place master designer Pininfarina has already designed the building, which will have seating for about 400 customers. Cunha said the building will feel cozy on the inside, with Pininfarina's trademark modern flair on the exterior.

A glass atrium will extend the length of the building, providing an abundance of natural light. An open dining room would feature long, communal tables and tufted-leather sofas.

Magic Development will occupy the entire second floor, overlooking the open dining space, for its corporate headquarters and sales offices. 

"We are bidding the architects now," Cunha said. "We already have the plans done, but we need to file everything with the county. By early next year, we should have it permitted."

Phase 1 is planned to include a 250-key hotel within the first of five dual-residential towers and 80,000 square feet of retail.  Cunha said Magic is in negotiations with another restaurant user for a separate 20,000-square-foot building. 

Magic Place is already in site development for the project east of Old Town, and the plan is to go vertical in the first quarter of 2019 and deliver Phase 1 in 2020, to coincide with the opening of the company's third townhouse resort, Magic Village by Pininfarina, which is immediately south of Magic Place. 

With 453 units planned for the first phase, Magic Village by Pininfarina will be the company's largest townhouse condo resort, transcending its two earlier developments on W192 in both scale and opulence.

Have a tip about Central Florida development? Contact me at lkinsler@GrowthSpotter.com or (407) 420-6261, or tweet me at @LKinslerOGrowth. Follow GrowthSpotter on Facebook, Twitter and LinkedIn.

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